Karl Lagerfeld Premieres His Affordable Line
Karl Lagerfeld premiered his new affordable clothing line at technology conference Le Web 2011 on December 7. Lagerfeld discussed his exclusive line for online fashion boutique Net-a-Porter while showing a short video clip to promote it.

Lagerfeld is best known as creative director for French fashion house Chanel, and he confirmed the range will simply be called Karl, while Net-a-Porter's Natalie Massenet explained the collection will be more accessible and affordable. The Karl line is scheduled to go live January 25, and plans to be making the most of social media and technological innovations.

The limited edition Karl line is set to comprise around 70 items including biker jackets, sweaters, shirts and dresses, with prices set to be between £50 (€58) and £390 (€454). It will only be available on Net-a-Porter for four weeks. Lagerfeld, who recently showcased his annual Chanel Metier D'Arts haute couture line at Paris's Grand Palais, was quoted as saying "Exclusivité is very démodé."

In August of this year Lagerfeld collaborated on a capsule collection with American department store Macy's, which has also partnered with designers such as Giambattista Valli and Matthew Williamson.

Watch the Karl premiere here: http://youtu.be/wIOm8IHTTH4.

Register for updates at the following site: http://www.net-a-porter.com/karl.